Tourism Innovation Platform — Aruba
From insight to action: designing the future of tourism.
A platform for thinking seriously about tourism — through place, experience, and community. Grounded in field research across Aruba, Bali, Fiji, and Barcelona.
Advisory
Project-based engagements for governments, DMOs, and hotel groups — diagnosis, governance design, guest journey mapping, and service quality audits.
Work with us →Thinking
Articles and insights on tourism systems, governance, micro-destinations, and the territorial politics of growth.
Read articles →Projects
Two active pilots: Kuenta (AR heritage storytelling, prototype live) and San Nicolas (community tourism redesign, currently in Discovery).
See our projects →Pilot Projects
Where the advisory model meets real conditions.
Technology Pilot · Live
Prototype liveKuenta
A free AR app bringing Aruba's monuments to life — narrated chapters, historical imagery, right at the site. No download required.
Community Pilot
DiscoverySan Nicolas
A scoped pilot to test whether community-led placemaking can redesign how tourism functions in one of Aruba's most culturally distinct neighborhoods.
The Platform
Built by a strategist and a critical geographer.
Randall Lacle brings a decade of field research across five countries. Alba Millán brings a critical geography lens that asks who benefits from tourism — and who absorbs its costs. Together, they produce thinking that neither romanticizes growth nor dismisses it.
Meet the authors →Randall Lacle
Founder · Tourism Strategist
Alba Millán
Critical Geographer · Barcelona
Advisory
We help rethink how tourism systems function.
Working with governments, DMOs, and hotel leadership to redesign tourism from the inside.
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